Cookie Policy

🍪 1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies allow us to:

• Remember your preferences and settings
• Understand how you use our website
• Improve your browsing experience
• Provide personalized content and advertisements
• Analyze website traffic and performance

📊 Types of Cookie Storage

Cookies can be stored for different durations:

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Remain on your device for a set period or until you delete them

🌐 Cookie Origins

Cookies can come from different sources:

• First-Party Cookies: Set directly by our website (jpelectrical-evsolutions.co.uk)
• Third-Party Cookies: Set by external services we use (e.g., Google Analytics, social media platforms)

🎯 2. Why We Use Cookies

We use cookies to enhance your experience on our website and improve our services. Here's what cookies help us achieve:

📂 3. Types of Cookies We Use

We categorize cookies based on their purpose and whether they're essential for website functionality:

📋 4. Specific Cookies We Use

Below is a detailed list of the cookies set by our website and our third-party partners:

🔒 Essential Cookies (Always Active)

Cookie Name	Purpose	Duration
PHPSESSID	WordPress session management - maintains user state across pages	Session (expires when browser closes)
wordpress_*	Authentication cookies for logged-in WordPress users	Session or 14 days
wp-settings-*	Stores WordPress user interface preferences	1 year
cookie_consent	Remembers your cookie consent preferences	1 year
wp_woocommerce_session	Manages shopping cart and checkout process (if applicable)	2 days

📊 Analytics Cookies (Optional - Requires Consent)

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique visitors and calculates visitor data	2 years
_gid	Google Analytics	Distinguishes users for 24-hour tracking	24 hours
_gat	Google Analytics	Throttles request rate to limit data collection	1 minute
_ga_*	Google Analytics 4	Maintains session state and counts page views	2 years

🎯 Marketing Cookies (Optional - Requires Consent)

Cookie Name	Provider	Purpose	Duration
_fbp	Facebook Pixel	Tracks conversions, optimizes ads, builds targeted audiences	3 months
fr	Facebook	Enables ad delivery and retargeting	3 months
IDE	Google DoubleClick	Serves targeted advertisements based on browsing behavior	1 year
NID	Google	Stores user preferences and customizes Google ads	6 months
li_sugr	LinkedIn	Tracks conversions, retargeting, and analytics for LinkedIn ads	3 months

🔗 5. Third-Party Cookies & Services

We use trusted third-party services that may set their own cookies when you visit our website. These services help us provide better functionality and understand user behavior.

📊 Google Analytics

Purpose: Website analytics and performance tracking

What it tracks: Page views, session duration, bounce rate, traffic sources, user demographics (age, gender, interests - when available)

Privacy: Data is anonymized and aggregated. IP addresses are masked.

Opt-out: Google Analytics Opt-out Browser Add-on

Privacy Policy: Google Privacy Policy

🗺️ Google Maps

Purpose: Display our location, service areas, and provide directions

What it tracks: Location data, map interactions, IP address

Privacy Policy: Google Privacy Policy

📘 Facebook Pixel

Purpose: Track conversions from Facebook ads and enable retargeting

What it tracks: Page views, button clicks, form submissions, custom events

Privacy: You can control ad preferences in your Facebook settings

Privacy Policy: Facebook Privacy Policy

💼 LinkedIn Insight Tag

Purpose: Measure effectiveness of LinkedIn advertising campaigns

What it tracks: Conversions, website demographics, retargeting data

Privacy Policy: LinkedIn Privacy Policy

📧 Email Marketing Platforms

Purpose: Track email open rates, link clicks, and campaign performance

What it tracks: Email opens, link clicks, device type, location (approximate)

Note: Only applies to users who have opted into our mailing list

🛠️ 6. How to Manage Your Cookie Preferences

You have several options to control and manage cookies on our website:

🌐 7. Browser-Specific Cookie Settings

Here's how to manage cookies in the most popular web browsers:

🚦 8. Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you don't want your online activity tracked.

Our Position: Currently, there is no industry standard for responding to DNT signals. However, we provide clear cookie consent options and respect your choices made through our cookie banner or browser settings.

If you enable DNT in your browser and also reject non-essential cookies through our consent banner, we will not set analytics or marketing cookies on your device.

🔄 9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in the cookies we use
• New features or services on our website
• Changes in data protection laws
• Updates to third-party services

When we make changes:

• The "Last Updated" date at the top will be revised
• Significant changes will be communicated via our website homepage
• You may be asked to re-consent to cookies if required by law

We encourage you to review this policy periodically to stay informed about how we use cookies.

📚 10. Related Policies

This Cookie Policy should be read alongside our other privacy documents:

• Privacy Policy - How we collect, use, and protect your personal data
• Complaints Policy - How to raise concerns about data protection
• Terms & Conditions - Rules for using our website and services

📞 11. Questions About Cookies?

If you have any questions about how we use cookies or want to exercise your rights, please contact us: